Years ago, we went through a powerful transition moment in our business. We were sitting across from a client, asking questions, they were sharing, and we were listening. We walked in prepared to sell our services and the whole goal of connecting was to convince them to choose us. This meeting was different, though, and it changed our whole approach.
When it comes to successful marketing, the kind that generates true ROI, there are no one or two-legged stools. The only way to create growth, engagement, and results is to build something with three legs. You need a Marketing Strategy, a Marketing Plan, and finally, Marketing Tactics. When you're missing any of these, your marketing stool will fall. At a very high level, here's what we mean…
As we’re working with clients on their projects, the question often comes up, “What’s it going to cost?” It’s a fair question. Hopefully, once we reach this point in the conversation, we’ve set the table with all the value their project is going to deliver. At the same time, there’s another question that should be asked… “What’s it going to cost us not to?”
You woke up today with an expectation of how things would play out. You prepared for your meetings and calls, reviewed your projects and deadlines, and then let the dominoes fall perfectly in line throughout the day – exactly the way you set them up, right? Wrong. That perfect day doesn't exist, does it...
The banking industry is competitive, and it’s changing rapidly. Those are both massive understatements. As customer wants and needs are evolving, and technology is changing how we interact with our money, the way banks connect with customers has had to evolve at a similar pace. At the same time, how they show up visually and engage with those customers has also had to evolve. Here are two examples of what that looks like…
Professionally and personally, it can be easy to drift. When things get comfortable, we can become passive and unresponsive, continuing along painless and basic pathways. Inversely, when things get busy and uncomfortable, it can be tempting to lean into what we know and continue doing what we've always done, even if it's not taking us in the right direction. When was the last time you checked your compass, picked up your paddle, and assessed your goals?
“Well, I guess the seventh time’s the charm!” Someone said this in a meeting the other day, and it led to a big chuckle from everyone in the room. The backstory, without getting into too much detail, is that successfully solving for the challenge this business was facing took a few tries. Breaking that down to more simple terms, the successful solution required three things…
When it comes to having a job, being part of a team, running a business, and being a leader, it can be easy to lose our identities. Think about the last time you attended a networking event or a conference. How did you answer when someone asked you who you are or to tell them about yourself?
School is officially back in session, and the holidays are right around the corner. Sooner than we think, we’ll be bundling up, hanging lights from our houses, and deep into the festivities of the season. Our traditions may differ, but we’re entering a time of family, friends, and gratitude for all the blessings life offers every day. However, it can be easy to take those blessings for granted from time to time. Not everyone can look forward to a great holiday season, but there is something you can do to help...
The Law of Sacrifice: Simply put, to get what you want, you will have to sacrifice something else in return. You’re going to have to give something up to get something else.
