As we’re working with clients on their projects, the question often comes up, “What’s it going to cost?” It’s a fair question. Hopefully, once we reach this point in the conversation, we’ve set the table with all the value their project is going to deliver. At the same time, there’s another question that should be asked…
“What’s it going to cost us not to?”
Often, growth in our businesses and personal lives requires us to invest. Sometimes that investment requires our time; other times it requires us to go all-in financially. Sometimes that investment requires us to open up emotionally, and other times it requires us to take bold risks.
Bottom line, there’s a cost to everything in life.
We have clients in the accounting space. “What’s it going to cost us to hire you to do our accounting?” A better question? “If you don’t hire us, and we don’t help you manage your tax exposure, what’s that going to cost you?”
We have clients in the manufacturing space. “What’s it going to cost us to buy this new piece of automated packaging equipment?” A better question? “If you don’t buy it, and you fill 10-15 fewer packages per minute, what’s that going to cost you?”
We have clients in the coaching space. “What’s it going to cost me to hire a business coach? A better question? “If you don’t hire a coach, and you don’t address the barriers between you and your goals, what’s that going to cost you?”
Even if you don’t spend a dollar, there’s always a cost.
You need to weigh out what you’re willing to invest versus what you’re willing to give up. There’s a natural give-and-take, push-and-pull, invest-and-grow way that the world works. Nothing is ever truly free. Instead, reaping rewards of any kind professionally and personally requires investments.
We invest in the service expertise… We invest in the equipment… We invest in the coaching and strategies… or we don’t.
There’s a cost either way.
What investment are you thinking about making today, and what’s it going to cost you? Weigh out the cost of action versus inaction, and make your decision…