Can I Trust You?

Trust. It's one of those words that gets tossed around pretty freely, often without a lot of thought. Businesses and organizations like to include it as a core value or a differentiator, but it rarely has any teeth when you drill down a little deeper. We've watered-down its meaning, and over time, it has taken on less and less power.

By |2022-04-27T16:17:01-05:00April 27th, 2022|

Has Your Customer Journey Taken a Hard Left?

"We did our customer journey mapping three years ago. It's already done." If you're reading this, and that's your response, congratulations. It's awesome that you've already dug into your customer journey mapping work. You're ahead of most. Here's a quick question, though? Is your prospect's path to becoming a customer in 2022 the same path they took in 2019? The short answer is probably not. When it comes to attracting new customers, what got you here won't get you there. Here's what we mean...

By |2022-03-23T17:12:54-05:00March 23rd, 2022|
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