The banking industry is competitive, and it’s changing rapidly. Those are both massive understatements. As customer wants and needs are evolving, and technology is changing how we interact with our money, the way banks connect with customers has had to evolve at a similar pace. At the same time, how they show up visually and engage with those customers has also had to evolve. Here are two examples of what that looks like…

Professionally and personally, it can be easy to drift. When things get comfortable, we can become passive and unresponsive, continuing along painless and basic pathways. Inversely, when things get busy and uncomfortable, it can be tempting to lean into what we know and continue doing what we've always done, even if it's not taking us in the right direction. When was the last time you checked your compass, picked up your paddle, and assessed your goals?

“Well, I guess the seventh time’s the charm!” Someone said this in a meeting the other day, and it led to a big chuckle from everyone in the room. The backstory, without getting into too much detail, is that successfully solving for the challenge this business was facing took a few tries. Breaking that down to more simple terms, the successful solution required three things…

When it comes to having a job, being part of a team, running a business, and being a leader, it can be easy to lose our identities. Think about the last time you attended a networking event or a conference. How did you answer when someone asked you who you are or to tell them about yourself?

School is officially back in session, and the holidays are right around the corner. Sooner than we think, we’ll be bundling up, hanging lights from our houses, and deep into the festivities of the season. Our traditions may differ, but we’re entering a time of family, friends, and gratitude for all the blessings life offers every day. However, it can be easy to take those blessings for granted from time to time. Not everyone can look forward to a great holiday season, but there is something you can do to help...

The Law of Sacrifice: Simply put, to get what you want, you will have to sacrifice something else in return. You’re going to have to give something up to get something else.

“Hey, I just wanted to reach out and check-in.” Let’s be honest. When those words are spoken in business, there is often an ulterior motive. What if we changed that...

"So here's the deal. We definitely want our website to attract the right customers. But… well… I'm not really sure how to say this… but we kind of want it to keep the wrong customers away."

"We've had three companies recreate our website over the years… and we never loved what we got. They were website companies that never brought any strategy to the table. None of them ever talked to us about messaging. None of them ever helped our team get aligned around who we are as a business. This goes way beyond marketing. It's going to change the way we see our business from the inside out."

Turn on the news, and you’ll immediately be overwhelmed with the noise… the topics of inflation, interest rates, and instability are blowing up right now. Everyone is trying to figure out if we’re in a recession or not. Negativity sells, and right now, there’s plenty of pessimism and fear to go around. Just get in line. As an agency, we can’t tell you if this is a recession or how interest rates will impact borrowing… However, we have been in the game long enough to know that from a marketing perspective, two camps are forming. So what camp will you be in?