We had the opportunity to be part of the 2022 PENworks Conference this past week. It was two days of learning, growing, and challenging some of the ideas we carry with us. Here are a few highlights…

The key to a healthy marriage? Keep dating your partner after you marry them. The key to a healthy brand? Keep dating your customers.

How do you measure the success and prove the impact of your marketing spend? A recent Harvard Business Review article hit on this topic that we get asked about all of the time... and now, we may just have the answer.

Trust. It's one of those words that gets tossed around pretty freely, often without a lot of thought. Businesses and organizations like to include it as a core value or a differentiator, but it rarely has any teeth when you drill down a little deeper. We've watered-down its meaning, and over time, it has taken on less and less power.

We’re excited to introduce you to the newest member of our OrangeBall team, Kayla Dammann. But first, a few thoughts on why teams matter…

Beau shared a story the other day about the group of third-grade boys that he leads on Wednesday nights at Hosanna Church in Lakeville. We can learn a lot from these kids…

You pitch a plan to a client, and they don't pick you. You work toward the promotion, and you don't get selected for the position. You try to strike up a conversation and hear crickets. No matter how good you are at whatever it is that you do, you've been there. We all have. None of us win 100% of the time.

There’s been a lot of chatter recently about the book The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy. Cracking it open to see what everyone was talking about, the initial takeaway on unlocking happiness that Sullivan shares is powerful…

"We did our customer journey mapping three years ago. It's already done." If you're reading this, and that's your response, congratulations. It's awesome that you've already dug into your customer journey mapping work. You're ahead of most. Here's a quick question, though? Is your prospect's path to becoming a customer in 2022 the same path they took in 2019? The short answer is probably not. When it comes to attracting new customers, what got you here won't get you there. Here's what we mean...

We recently had a meeting with both marketing and sales teams. We got to see firsthand what happens when teams are not on the same page. Here's why you should care...