Blog2019-01-10T10:34:51-06:00

Fresh-squeezed, relevant marketing wisdom for every business.

How You Show Up

Hey you. Yes, you... Whoever you are, reading this right now, the world is watching. They’re paying attention to how you’re reacting to this pandemic. How are you showing up right now, amid the chaos and uncertainty? Are you holding fast to those core values, personally and professionally, that you put on a pedestal back in January? Those may be the most critical questions you answer today, this week, or over the next few months. Here’s what we mean...

By |May 20th, 2020|

The Art of the Pivot (And How to Communicate it to Your Customers)

Whether you’re a business or non-profit who’s thriving right now, or you’ve had to pump the brakes while we wait for the “new normal” to settle, today we’ve all got one thing in common. We’ve all had to pivot in at least one area of our business. Here’s our shared reality...

By |May 13th, 2020|

Today, More Than Ever, We Could All Use a Little Grace

Over the last few weeks and months, we’ve all been pushed out of our comfort zones… and we mean pushed. Like a bird getting kicked out of the nest, we’ve all had to learn to fly quickly. With that, there have been glitches, hitches, and malfunctions. Technology doesn’t always cooperate, kids invade our Zoom calls, and the way we’ve always done things has been uprooted in ways we could have never expected. In the middle of all that, there’s one thing we can all share a little more of...

By |April 29th, 2020|

Leaders, today, we need to lead…

Leaders, today, we need to lead... We've spent more time in the last month than ever video-conferencing with our clients. Zoom, Hangouts, Skype, GoToMeeting… Pick your favorite, and we've used it. The conversations have been motivating, uplifting, and sometimes raw. We all have a lot going on right on. The most interesting part of these chats was this one common thread: As leaders, today, more than ever, we need to lead. Before we dig in any deeper, we want to start with this: we are ALL leaders. Leadership is not and has never been tied to a title. If you're reading this today, you lead somewhere in your life. Leadership is for all of us. So, with that in mind, here are ten examples of what leadership for today looks like…

By |April 22nd, 2020|

Goal “Resetting” – Pivoting When Your Goals Have Blown Up

Back on February 4th, none of us could have imagined what our world would look like today. It was the beginning of 2020, the economy was good, and we were optimistic. Then COVID-19 hit with a wave of challenges none of us expected or saw coming. So what do you do when the goals you set just a few months earlier have been blown up?

By |April 15th, 2020|

Better Not Bitter

HOPE. We don’t have this word included in our core values, but maybe we should. Recently one of our partners, Beau Nordby, shared some time with Jaime Adam Taets on the SuperPower Success Podcast. What Beau shared about choosing “better” over “bitter” was genuine, from the heart, and timely for the days we’re in right now. Here are five highlights from their amazing conversation…

By |April 8th, 2020|

Take Advantage of This Pitstop

If you've ever watched cars racing, you've likely witnessed a crash. While they're cleaning up the debris on the track, the pace car comes out, and all the racers have to slow down. In that moment, when going fast is not an option, the smart drivers take advantage of the opportunity and make a pitstop. Here are three insights that you should be paying attention to when things slow down...

By |April 1st, 2020|