Is Your Message Making Your Customers Swipe Left?

"We don't have an awareness problem. Everyone knows Tinder. We have to change the way people think about it." This is a quick paraphrase from a blog interview where an exec talked about the dating platform and how they are approaching the future of the app. This exec is right. Everyone knows Tinder, and we all get what "swipe right" and "swipe left" means. But what do you think of when you hear "Tinder?" Do they have the reputation they want? Awareness is only as good as your reputation, and that is what we are here to talk about today...

By |2022-01-12T15:36:33-06:00January 12th, 2022|

I’m Not a “Habits” Kind of Person…

Have you ever said, “I’m not really a ‘habits’ kind of person. They’ve never really worked for me.” Really? So you don’t brush your teeth every day and shower? You don’t stop at some point to eat dinner or take your daily walk with the dog? Rethink that for a second. Maybe you actually are a “habits” kind of person...

By |2022-01-05T12:38:17-06:00January 5th, 2022|

Your 2022 Reset: A New Year with New Opportunities

2021 was supposed to be the year where all of 2020’s chaos subsided, and we got back into our routines. The goal was to cross the COVID finish line and return to some of the pre-pandemic patterns we loved while continuing to leverage some of the new things we learned in 2020. That was the goal… But what really happened?

By |2021-12-29T11:10:27-06:00December 29th, 2021|

All is Calm. All is Bright. (Almost)

We’ve come to that time of year, this week specifically, where everything gets quiet. As a business that has been built on faith, Christmas is especially meaningful for us here. Add to that the time we’re about to share with family and friends, and the opportunity we have to slow down ever so briefly, and this week takes on even more significance. It’s a time of joy, connection, and hope… but not for everyone.

By |2021-12-22T14:10:35-06:00December 22nd, 2021|


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