People often ask us when their emails and social posts will get the most engagement. We all want it to be an exact science and are looking for that silver bullet that will help us connect better with our audience. Our answer has always been the same.
No matter the size of your team, small or large, one of the biggest battles we all encounter revolves around our time. There’s never enough of it, and we’re always pulled in conflicting directions. For OrangeBall, our breakthrough moment came in one simple move, and it’s something each of you can do as well.
Positive On Purpose There’s no way around it. Positivity is a choice. Amidst our biggest challenges, both professional and personal, our ability to choose positivity is a game changer. We believe it's so important, we've included it in our six core values. Many times, our positivity (or negativity) dictates our [...]
Staying Top-of-Mind In the early days of OrangeBall, we had a conversation with a trusted mentor and advisor that we’d worked under for many years. We asked him, “What things can you tell us today that you wish you had known when you were launching your business?” One of the [...]
Ask to Listen If you’ve gotten into any conversations with us about our core values, you’ve heard us talk about this one: Ask to Listen. This concept is one of the most important things we do to cultivate great relationships with our clients.First, if you’ve spent much time with us, you [...]
What Kind of Digital First Impression Are You Making? We all know the old saying “You never get a second chance to make a first impression.” We live in an age where first impressions matter more than ever, and our ability to control those first impressions is challenged more and more [...]
3 Ways to Create Raving Fans for Your Brand It's a wintry Wednesday evening tonight at the Barn where the Minnesota Gophers are playing against the Wisconsin Badgers. With eight minutes left, Wisconsin is leading by three. It’s a close game, and the energy is electric. Watching it from the [...]
Push to Elevate Push to elevate. This is one of the six values that we’ve embraced at OrangeBall, and it’s a concept that we use to guide our decisions and measure our work with clients. We believe that pushing elevation is a responsibility shared by all leaders, team members, and [...]
E-A-T SEO: Exploring three factors Google is using to rank your website E-A-T: Expertise, Authority, and Trust. These are three core factors (amongst many other things) that Google uses to gauge where your website shows up in their search results. Google's primary goal is to give the people searching the [...]
A Single Word Can Be Your Greatest Marketing Superpower. Consider for a moment the words that define your organization. If you were to describe your business from the inside, what words would you or your team use? If a customer, supplier, or distributor were to describe your organization from the [...]