10 05, 2023

Unboxing Your Brand

By |2023-05-10T16:14:17-05:00May 10th, 2023|

There's a term that is often used in package design called the Unboxing Experience. Essentially, It's all about creating amazing first impressions before a customer ever interacts with your product or service. Before you say, "We don't sell things in boxes," and click away, wait! You still offer an Unboxing Experience. Here's what we mean...

26 04, 2023

Resist Becoming a Commodity: The Power of Your Value-Add

By |2023-04-27T09:18:27-05:00April 26th, 2023|

Whatever product or service you're pitching, someone else is delivering it as well. In that environment, where most of us spend our time, it can be easy to backslide and become a commodity in the eyes of your customers. What do we mean by a commodity? In the definition we're leaning into, your brand becoming a commodity means being seen as "a mass-produced unspecialized product."

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