Has Your Customer Journey Taken a Hard Left?

"We did our customer journey mapping three years ago. It's already done." If you're reading this, and that's your response, congratulations. It's awesome that you've already dug into your customer journey mapping work. You're ahead of most. Here's a quick question, though? Is your prospect's path to becoming a customer in 2022 the same path they took in 2019? The short answer is probably not. When it comes to attracting new customers, what got you here won't get you there. Here's what we mean...

By |2022-03-23T17:12:54-05:00March 23rd, 2022|

Lego Life Lessons

If you ever played with Legos as a kid, or you have kids today that are Lego fans, one of the lessons these little plastic blocks have taught us all is that there’s more than one way to approach almost everything. How open we are to those ways is important. Here’s what we mean…

By |2022-03-09T15:39:54-06:00March 9th, 2022|

What Makes a GOAT?

When the topic of sports comes up, there are so many conversations about who the GOAT is. But what does it really take to be the Greatest Of All Time? Watching Shaun White take his last run at this year’s Winter Olympics, he showed us all that being labeled as the GOAT requires something a little deeper.

By |2022-03-02T18:02:36-06:00February 16th, 2022|

Mikaela, Get Back Up and Go Neutral

Five seconds into the women’s slalom last night, United States Olympic skier Mikaela Shiffrin went off course, missed a gate, and bailed out of the race. She had been a favorite to win Gold. Two days earlier, in the women’s giant slalom qualifying event, her ski slipped and she crashed, recording a DNF… Did Not Finish. She was a favorite for Gold in that event as well... How can a person pick themselves back up after something like that?

By |2022-03-02T18:02:44-06:00February 9th, 2022|
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