Fresh-squeezed, relevant marketing wisdom for every business.

5 Things We Wish We Knew When We Launched OrangeBall

Business is a journey, life is a journey, and we’re all on it. In those moments when you feel like you’re the only one figuring this out as you go, you’re not. We’re all in this together, walking slightly different paths, but learning day by day. Here are 5 things we wish we knew when we launched OrangeBall...

By |June 5th, 2019|

Brand Defined

When it comes to marketing, “brand” is a word that is often misunderstood. It’s like the word “culture” in business. Hard to wrap our arms around. You probably have a general idea as to what it is, but take just a moment now to look at it through a different lens...

By |May 29th, 2019|

Brick by Brick

Nothing worthwhile happens quickly, and everything is built in steps and stages. When we slow down to reflect for a moment, we see this in our business all the time. The best things, and the things that are the most valuable, require long effort and work. Nothing worth building or achieving comes easy. Here are three areas we see this at OrangeBall that we hope resonate with you as well…

By |May 22nd, 2019|

One in a Row

It can be really easy to get caught up in the numbers and quantity, losing sight of the wins that hold the most significance. Today, we’re celebrating the number one. The original. The beginning. The moment that opened the door. Do you remember when you tried something new for the first time?

By |May 15th, 2019|

Challenging the Status Quo

Every year we create a desk calendar for our clients, family, and friends. As we were sitting in our conference room the other day, our 2019 calendar theme resonated more than normal. “Celebrating those who have pushed the boundaries and didn’t settle for status quo.” We met some people this week who are pushing the boundaries every day, and you could be one of them…

By |May 8th, 2019|

Simple Done Well

When we included Simple Done Well on our core values list, the obvious fit had to do with our design process and our approach to creative. What we didn’t realize at the time was how many other places this value would show up in our professional and personal lives. Here’s what we found…

By |April 25th, 2019|

Right Not Easy

Right Not Easy, another one of OrangeBall’s core values. To be transparent, this one feels inspring when you add it to your values list. Everyone can sit around a table and say, “Yes, we always want to make the right choice, even when it’s hard.” Sounds great, right? And then, for months you don’t ever have to reflect back on it, until…

By |April 10th, 2019|