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Turn on the news, and you’ll immediately be overwhelmed with the noise… the topics of inflation, interest rates, and instability are blowing up right now. Everyone is trying to figure out if we’re in a recession or not. Negativity sells, and right now, there’s plenty of pessimism and fear to go around. Just get in line. As an agency, we can’t tell you if this is a recession or how interest rates will impact borrowing… However, we have been in the game long enough to know that from a marketing perspective, two camps are forming. So what camp will you be in?

Every year about this time, conversations about marketing revolve around the latest trends, marketing tech, and what’s hot for the new year. New platforms are popping up, the algorithms are adjusting (again), and AI is changing the game. So, what’s our advice on the hot new trend for the months ahead?

Having lunch with a friend today, I asked him how he differentiates himself in a very crowded service business. He gave me a grin and shared this…

It pays to pay attention to themes and patterns that keep popping up. Over the last week, a handful of powerful conversations have popped up around how we show up during uncertain times...

Have you been asking yourself lately, "How does AI fit into my business?" Well, we may not know every corner of your business, but we do have some insight into this growing trend...

Whatever product or service you're pitching, someone else is delivering it as well. In that environment, where most of us spend our time, it can be easy to backslide and become a commodity in the eyes of your customers. What do we mean by a commodity? In the definition we're leaning into, your brand becoming a commodity means being seen as "a mass-produced unspecialized product."

"I hope somebody tries to sell me something today." Said nobody, ever.

Of all the things you can bring to your work, no matter what role you have within your organization, what’s the greatest asset you can possess? Some might say it’s their knowledge or expertise. Others might call out their leadership ability or specific skill they possess. All of those answers could be right, but what’s the most valuable asset any of us can bring to the table?

You pitch a plan to a client, and they don't pick you. You work toward the promotion, and you don't get selected for the position. You try to strike up a conversation and hear crickets. No matter how good you are at whatever it is that you do, you've been there. We all have. None of us win 100% of the time.

Consumers are looking at brands differently today than they ever have before. It's not about the value of the product anymore... it's about the values of the business. This is more than just a theory, it's a reality...