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Turn on the news, and you’ll immediately be overwhelmed with the noise… the topics of inflation, interest rates, and instability are blowing up right now. Everyone is trying to figure out if we’re in a recession or not. Negativity sells, and right now, there’s plenty of pessimism and fear to go around. Just get in line. As an agency, we can’t tell you if this is a recession or how interest rates will impact borrowing… However, we have been in the game long enough to know that from a marketing perspective, two camps are forming. So what camp will you be in?

Every year about this time, conversations about marketing revolve around the latest trends, marketing tech, and what’s hot for the new year. New platforms are popping up, the algorithms are adjusting (again), and AI is changing the game. So, what’s our advice on the hot new trend for the months ahead?

As brands evolve and mature, there comes a time when we need to appreciate where we’ve come from and get clear on where we’re going. What got us here won’t get us there, and from a marketing perspective, it’s time to think forward and into the future.

Ready to bring a little magic back into your relationships and work? Small, unexpected gestures can make people feel truly valued, creating stronger connections and unforgettable moments.

What's the biggest challenge, and what can you control? Then, what are you going to do about it?

Having lunch with a friend today, I asked him how he differentiates himself in a very crowded service business. He gave me a grin and shared this…

It pays to pay attention to themes and patterns that keep popping up. Over the last week, a handful of powerful conversations have popped up around how we show up during uncertain times...

Have you been asking yourself lately, "How does AI fit into my business?" Well, we may not know every corner of your business, but we do have some insight into this growing trend...

Whatever product or service you're pitching, someone else is delivering it as well. In that environment, where most of us spend our time, it can be easy to backslide and become a commodity in the eyes of your customers. What do we mean by a commodity? In the definition we're leaning into, your brand becoming a commodity means being seen as "a mass-produced unspecialized product."

"I hope somebody tries to sell me something today." Said nobody, ever.