Today’s outdoorsmen have taken to the digital age. Bass Pro Shops wanted to provide its customers with an iPhone utility app for all types of outdoor excursions. With downloadable maps, solunar data, trip organization, a fish recorder and much more… we like to think the app is more of an outdoor companion. “If you build it, they will come.” Not in the case of apps. We then helped market the app by creating in-store digital signage, banner ads and produced a commercial. In fact, the video was selected for a “5 Must-Watch Mobile App Videos” list. Tugs at the heartstrings, doesn’t it?