Abundance and Gratitude amid Scarcity and Fear

We’ve written about abundance and gratitude in the past. Today, the conversation around both of these things feels very different, but they are no less important. In fact, they are more important than ever.

Let’s start with abundance. For many of you, simply hearing this word right now can be infuriating. The beginning of 2020 felt good. Things were off to a great start, and our vision for the future was bright. Then, abruptly, everything changed…

Our clients are navigating many challenges right now. In the service industries, some have had to close their doors. Other customers, who are used to working on-location with their customers, are now being forced to move their business models online. Disruption is the norm today, and it can be hard to see abundance in anything. Instead, scarcity and fear are taking over.

Part of the reason it’s hard to see abundance right now is the way we’ve defined it. We lock in on the definition that describes abundance like this, “A plentiful or over sufficient quantity or supply.” With all the changes we’re facing, “plentiful” may not exist. Reading this definition may fuel feelings of sadness, resentment, and loss. Where there was a plentiful supply a few months ago, your current reality may have changed radically.

The good news is this: There’s a second definition of abundance that we can gravitate toward, “An overflowing of fullness.”

It’s easier to experience this overflowing of fullness when we include gratitude in the conversation. No matter the losses and unknowns we’re facing right now, we all have many things to be thankful for. We have homes that we can work from, and we have food in our pantries. We have families that love us, and now some additional time to spend together. We have the opportunity to connect with friends who would love to hear from us. We have professional relationships and networks that we can support and help in many ways. We have the chance to slow down, reset, and recalibrate.

Each of us has so much to be thankful for, and when we spend some time refocusing on these things, we can experience that new level of abundance. And when we feel that abundance, we can start to shift our thinking away from the scarcity and fear we’re feeling to a place where we can freely give even more. We don’t have to live with closed hands – we can be generous in the face of our uncertainty.


When we’re facing scarcity and loss, and we step forward with a mindset of abundance and gratitude, everything changes. Perspective is everything right now. Rather than holding back and gripping tight based on your fears, step forward and give. This takes many forms – your time, a conversation, a helping hand. Find the ways that work for you and open your hands up to share something valuable with someone today. One way OrangeBall is doing what we can to give during the COVID crisis is by providing our Brand Bounce Bootcamp online course for free. Please use it to help strengthen your organization, your brand, and your marketing messages.