When your first conversation about a client’s new project revolves around generosity, you know it’s going down a right path. WaterRock came to OrangeBall in search of a brand message that would attract clients whose investment goals reached further than merely accumulating wealth. They were searching for clients who wanted to include purpose, significance and sharing in the conversation. We worked side-by-side to find the words that would attract this kind of client and then developed a website experience as a tool to tell that story.