This superior construction company tasked OrangeBall with the development of their new logo. Our approach with the Vokaty & Johnson branding was to convey strength and craftsmanship paired with a current feel. Playing off the shapes of the V and the J, and thinking about building and construction, we framed a standalone icon. Then type elements were added for the finishing touch. The result is an identity that is strong and current, but not trendy, which will stand for years to come – just like their work.