REIMAGINING WHAT
HOPE LOOKS LIKE…
Water’s Edge Counseling & Healing Center arrived at OrangeBall through a referral from one of our local agency partnerships. Starting with our initial discovery meeting, we identified a handful of opportunities to use design and messaging to create new connections within the communities they serve across the Twin Cities. By creating a strong visual brand and supporting it with engaging customer-focused messaging, we could reduce mental health stigmas and create space for healing and growth – leading to hope.
DELIVERABLES
- Messaging
- Brand Color Palette
- Website
- Social Media
- Print Design
VISUAL STORYTELLING…
We spend our days helping clients tell their stories. For this project, we began by curating photography that would bring a hopeful tone to the topic of mental health, helping potential clients see past their current circumstances and toward what’s possible. We also created a brand color palette based on color psychology that would support this hopeful message while creating digital and print spaces that would be inviting and calm.
PHOTOGRAPHY
BRAND COLORS
…MEETS STORIES CAPTURED IN WORDS.
Alongside the visual storytelling we envisioned, we walked the Water’s Edge Counseling & Healing Center team through a set of Bootcamp exercises designed to help mine out their story in words. Leading with curiosity and asking the right questions, we were able to draw out the brand’s personality and bring it to life.
RECLAIM YOUR LIFE…
Caring for the body, soul, and spirit. At Water’s Edge Counseling & Healing Center, our team of compassionate professionals knows each individual is unique and so is their journey.
RESTORED, RENEWED, EQUIPPED.
Regardless of where you are on your path, we’re dedicated to walking with you on your way to recovery.
We understand that all parts of ourselves work together, and if one part is struggling, the rest of us struggles as well. With this in mind, we approach care by attending to every part of self that makes us uniquely human.
COMMUNICATING HOPE DIGITALLY
An emphasis of our work together included bringing the new visual identity messaging to life through the Water’s Edge Counseling & Healing Center website. For many, this digital experience would make the brand’s first impression, and those first impressions needed to convey hope and potential to those experiencing mental health challenges.
A PANDEMIC PIVOT…
For so many businesses, the pandemic created immense challenges. Within the mental health space, this was no different.
Water’s Edge Counseling & Healing Center had traditionally seen clients in person, similar to many counseling centers across the United States. As lockdowns and stay-at-home orders increased, conversations about telehealth and its place within mental health became a focus. The pandemic was a time when mental health challenges were spiking, and the need was greater than ever.
With that in mind, we doubled down on sharing Water’s Edge Counseling & Healing Center as a resource for individuals and families. This work continues today.
