Maintaining Your Brand’s Rhythm and Drumbeat

Think about your favorite song for a moment. Even better, pull it up and let it play in the background as you’re reading this.

Listen to that song for a moment. Some of you are listening to rock. Others are playing a hip-hop track. Someone else has country on, and others folk or classic. No matter the genre of music you’re playing right now, one thing is common across every piece of music.

It has a beat.

From Wikipedia, here’s what a beat is:

“In music and music theory, the beat is the basic unit of time, the pulse… The beat is often defined as the rhythm listeners would tap their toes to when listening to a piece of music, or the numbers a musician counts while performing… In popular use, beat can refer to a variety of related concepts, including pulse, tempo, meter, specific rhythms, and groove.”

Here’s the interesting thing about a beat. You can tell when it gets off track or the timing is off. No one wants to tap their toes off speed. It’s uncomfortable. When the rhythm is off, everything else starts to fall apart.

The same goes for your marketing. We work hard with clients to maintain their brand’s rhythm and drumbeat. As we’re developing strategy and plans, we’re building those around a brand pulse – that regular beat at which the brand is going to connect with customers and prospects. An email out every two weeks. A video once a month. Social posts three times a week. There’s a song behind every brand we partner with, and setting the beat is part of what makes the song sound so good.

That brings us to today. It’s summertime, a busy week, and there are a million excuses why this blog post shouldn’t get posted today. At the same time, there’s a drumbeat for connecting with you, and we want to maintain the rhythm and pulse. It’s part of our brand song – so here’s to keeping up the beat!


What’s your brand’s pulse, and are you maintaining the beat consistently? Challenge yourself with that this week. Keep up the beat, or set the pulse – create an amazing song!

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