TIME FOR A REFRESH…

HomeTown Bank’s roots stretch back to 1924. Over the decades, HomeTown had built a rich history and heritage for its brand, serving its communities with growth and innovation. When they came to OrangeBall, our conversations focused on how HomeTown’s identity and story would stay relevant in everchanging markets, connecting with the bank’s next generation of customers.

DELIVERABLES

  • Logo
  • Style Guide
  • Messaging
  • Website

AN IDENTITY FOR THE FUTURE…

Every great rebrand begins with a great logo. For HomeTown, it was time to refresh the brand and breathe new life into it while maintaining the traditions of the past that had brought it here…

ORIGINAL LOGO

REBRANDING

Alongside the main HomeTown Bank logo, there were opportunities to carry this new look and feel through all their HomeTown sub-brands and initiatives.

THE DIGITAL EXPERIENCE…

Bringing the new logo and identity to life, we developed the rebranded HomeTown Bank website. From a customer perspective, creating a user experience that captured the essence of the refreshed HomeTown brand was essential.

CARRYING IT THROUGH…

HomeTown’s new identity continued flowing through the bank’s marketing. Each interaction they created for customers focused on providing engaging experiences with visuals linked directly to their lives and messaging connected to their hopes and dreams.

LET’S START A CONVERSATION TODAY ABOUT REFRESHING YOUR BRAND.

OrangeBall Creative

612-326-9811