In the early days of OrangeBall, we had a conversation with a trusted mentor and advisor that we’d worked under for many years. We asked him, “What things can you tell us today that you wish you had known when you were launching your business?”
One of the things he told us stuck out more than the rest.
“Always stay top-of-mind with your customers. Even if they’re not buying from you today, make sure you are the last person they’ve heard from and the first person they think of when they need what you’re selling.”
This piece of advice has been pure gold and served us well over the years. It’s actually the reason you got our email today. First, and most important, we want to give you some valuable content you can use in your own businesses and organizations. Just as important, we want to be on your radar if you ever need services like ours.
We want to be top-of-mind, the last people you’ve heard from.
This is a strategy that has helped us grow our business, and it can help you as well. It’s allowed us to create ongoing conversations with our customers, and it’s also helped our clients do the same. As we’ve partnered beside them to create their email campaigns, social messages, and print content, they’re using those same strategies to stay top-of-mind with their own clients and prospects.
In a time when we’re all focused on the open and click-through rates that our emails are generating, and we are trained to measure all kinds of data, it can be hard to measure the ROI of simply staying top-of-mind. Sure, customers may not open, click, like, or share in the chaos of their day, but each email or social post is a gentle reminder that you’re there to serve them when they need you. Seeing your name pop up in their inbox or on their favorite social platform can be the key to having them reach out to you instead of your competitor when the time is right.
Yes, as a brand and marketing agency we want them to do more. We want them to open and click and buy. In the midst of that, let’s not forget that simple advice, “Even if they’re not buying from you today, make sure you are the last person they’ve heard from and the first person they think of when they eventually need what you’re selling.”
Stay top-of-mind. Keep sending those emails, creating those blog posts, leveraging social media, and mailing those print pieces. Keep getting in front of your clients wherever you can so that you’re the first person they think of when they’re ready to buy.