Another Season of Eggplant Pride

The Vikings just played their last game of the season. Another year of anticipation, hope, quarterback debates, and Sunday tailgating has come to a close. Once again, purple settles back into being something you carry quietly until next season.

It left us thinking… Maybe “Purple Pride” needs an upgrade?

“Royal Plum?” “Midnight Violet?” How about “Eggplant Pride?”

Ridiculous, right? Purple is purple, and that’s all you need to know. You don’t need a color wheel. You don’t need a creative twist. And, you definitely don’t need a clever rebrand of the word. That kind of clarity is more powerful than most brands realize.

Where Clever Crept In

Somewhere along the way, marketing started confusing cleverness with effectiveness. Brands began reaching for novelty, wordplay, and creative twists in an effort to stand out, but in many cases, those choices quietly made their message harder to understand. Instead of creating curiosity, they created friction and introduced uncertainty. It’s the kind of cleverness that has made customers pause and wonder what the brand was actually trying to say.

Most people are not looking to be impressed by your language. They want to know what you do, who you serve, how you help, and why it matters to them. Get to the point. When your message requires interpretation, translation, or mental effort, you create a barrier. When your message is clear, you remove that barrier and invite people in.

Simple Done Well Messaging

One of our core values is Simple Done Well, because simple is effective. Clarity creates momentum. It shortens sales cycles, aligns teams more quickly, improves the consistency of marketing, and makes it easier for customers to talk about you. When your message is simple, it becomes repeatable – and repeatability is what allows a brand to grow without constantly reinventing itself.

Keeping the message is about making sure your words actually do the job they are meant to do, rather than becoming decorative language that looks nice but leaves people unsure about what comes next. Clear brands move people forward because they remove unnecessary complexity from the decision-making process.

There is also a quiet confidence in simplicity. When a brand can say who they are and how they help without hiding behind clever phrasing, it signals certainty. It shows that the company understands its role, its value, and its customer. That confidence builds trust, and trust is what ultimately turns interest into action.

Call-to-Action

In a world that keeps getting louder, more crowded, and more clever, the brands that stand out will be the ones that are easiest to understand. These will be the brands that make people feel confident rather than overwhelmed, the ones that speak clearly rather than creatively circling around the point. Yes, have some fun with your marketing – but not at the expense of your story.

Purple does not need a clever rebrand, and your message probably does not either.

Sometimes the strongest thing you can do for your brand is simply say what you mean, say it clearly, and say it consistently. That is what Simple Done Well looks like in practice.