Recycling scraps and turning them into dreams – that is the mission of Hauling for Hope. A community-based scrap metal pickup service, this business is focused on bringing joy and happiness to individuals with special needs. We approached their rebranding with the same care they bring to their work, using color and shape to help tell their story and bring their green, recycling efforts to life in a way that was as unique as their business model. One person’s junk is another person’s hope.