Project Description

Inspired by the camaraderie, stellar customer interaction and plain ole fun at Pike Place Fish Market in Seattle, The FISH! Philosophy was born. Built on four simple principles, this extraordinary training program has helped millions of people worldwide bring more teamwork, enthusiasm and positive attitudes to their work, school and life. Today, a whole new audience is ready to catch the FISH! Philosophy, and that’s where OrangeBall Creative comes in. First we performed a deep-dive into the brand to reset the overall position. We then took the floundering website, redesigned it with a streamlined, organized and clean layout – creating a much easier purchase process. With the website ready, targeted email marketing, social and Google AdWords campaigns were created to draw in new schools of FISH! fans. Today, FISH! is fresher than ever. Holy mackerel!